Our Board Members

Warrior Steven Laffoon

Wylder’s Dad  |  Founder and Treasurer

After receiving the news in January of 2010 that his baby boy, Wylder James would most likely not see his second birthday due to Niemann-Pick Type A Disease, for which there currently is no treatment, Steven Laffoon went on a two-year mission trying to find a way to treat and save his son’s life. During this process, he traveled the county speaking with doctors, scientists, biotech companies, and the FDA trying to put together a treatment protocol in an attempt to save Wylder’s life.

In April of 2011, after a trip to Duke University Medical Hospital and several trips to Mount Sinai School of Medicine in New York, Steven, and some of the finest doctors and scientists in the world treating Niemann Pick Type A, came to the conclusion that his son was too far progressed in the disease, and a treatment option would not happen in Wylder’s lifetime. This was something that felt impossible to swallow emotionally, but scientifically made sense.  From that day on Steven and his wife Shannon decided to enjoy every last minute with their son, and truly live life in the moment.

On July 20, 2012 at the age of three, Wylder James took his last breath here on earth, but not without leaving behind lessons of unconditional love, and providing perspective on how to make a lasting impact on the world by paving the way to help others.  As part of a promise made to his son, Steven co-founded the Wylder Nation Foundation with his wife Shannon to help provide much needed hope to a rare and neglected disease community, and ultimately reduce the number of children’s lives taken by Lysosomal storage diseases.  The Foundation seeks to provide what Steven tried so hard to create for his WARRIOR…options for treatment.  He believes that options provide families with hope, and hope gives children and their families a reason to continue the fight and persevere against terminal illness.

Steven is heavily involved in the rare disease community and adamant about speeding up the process and time it takes to bring a potential new therapy from discovery to the patient’s bedside when it comes rare and neglected childhood diseases.  He currently sits on the National Advisory Council (NAC) and Parents Advisory Committee (PAC) for the Center for Rare Childhood Disorders at the Translation Genomics Research Institute in Phoenix, and is a member of the National Niemann Pick Disease foundation.

He is also the business development and sales manager of a specialty chemical manufacturer, and is responsible for their expansion and development into new markets, and is currently in charge of all aspects of the company’s Arizona operations.  He holds a degree in Speech communication from Colorado State University with an emphasis in Business Communication along with Communication Theory and Rhetoric.

Warrior Matthew Coxhead

Secretary & Director

Matthew Coxhead is a Director in the Office Division at Cushman & Wakefield, the largest privately held commercial real estate services firm in the world.  For over five years, he has advised and represented clients on all aspects of property occupancy and investment in Phoenix, AZ.  In 2012, Matt was the Emerging Broker of the Year for the Phoenix office, and was recognized with the “Game Ball Award”, which is achieved by promoting teamwork along with a winning attitude.

Prior to moving to Phoenix, Matt worked with Grubb & Ellis in Denver, CO and spent much of his spare time volunteering at the local children’s hospital.  He has spent the last two years as the Chair for Cushman & Wakefield’s Future Leaders Philanthropy projects in Phoenix, whose recent projects include feeding families at the Ronald McDonald House and raising more than $30,000 for Ryan House, a local non-profit respite service for families with terminally ill children.  Matt has also spent time fundraising as a committee member for the Fiesta Bowl.  He is dedicated and passionate about making a difference by giving back to a community that inspires him.

Warrior Joe Gallo


For the last 6 years, Joe Gallo has held Business Unit responsibility for all Health Plan clients, leading all specialty sales and account management support across. The health plan client business unit includes Blues, Commercial, Managed Medicaid & Medicare strategic relationships throughout the United States.  Joe also supports strategic direction to a team of 12 benefit professionals focused on business development, account management, customer satisfaction, customer retention, and revenue growth for over $5 Billion in annualized specialty revenue.  He has more than 22 years of experience in specialty pharmaceuticals, pharmacy benefit management, account management, medical sales across employer, government and health plan market segments.

Prior to assuming his current role, Joe held various positions within CVS Caremark as Area Vice President West, Employer Client Sales and Account Management, Area Vice President, Health Plan Sales, West Region Specialty Pharmacy Services.  His primary responsibilities in all roles have been executive leadership positions responsible for overall client strategy, service and satisfaction.  Joe’s 22 years of experience have focused within specialty pharmacy, PBM, health plan, and large employer experience along with physician, pharmacy, new drug launches, and extensive successful collaboration with providers within the industry.  Mr. Gallo has worked with large health plans and fortune 500 clients with in depth experience in relationship development, selling services, implementations and account support.  His client management experience ranges from clients such as Coventry, United Health Care, Anthem, FEP, CalPERS, Northrop Grumman and large government accounts, managing all aspects of the PBM and specialty business

Having joined CVS Caremark in 1994 with considerable health care experience in sales and account management, Joe has been recognized for outstanding service and performance throughout his career at CVS Caremark.  Prior to his tenure with CVS Caremark, he worked for Home Diagnostics (a diabetes specialty provider) where he was responsible for client development and marketing services for diabetic patients.

Joe earned his Bachelor of Science degree in Economics, with a concentration in Business, from Colorado State University in Fort Collins, Colorado.  He is currently based in Denver, Colorado.

“The Lord is a Warrior” We are made in His image and filled with His spirit.